Vectorial has built a proprietary behavior model — SAPIENS. Each population is learnt from the behavior of thousands of real patients and clinicians — drawn from public and enterprise sources, and from self-reported care experience acquired privately through licensed research panels.
Behavioral depth is the constraint in this category, not model architecture. Every dimension is derived from the behavior of real people.
Culture, community, belief systems, household composition and income tier.
Risk tolerance, trust, adherence, care-seeking style.
The settings a patient moves through — outpatient, inpatient, discharge — and how behavior changes across them.
The journey to date and prior exposure to treatments, clinicians and competing solutions.
A deep research agent finds the communities where a given patient or clinician population actually congregates, then ingests what they say unprompted — the closest thing to observing behavior without interrupting it.
We run our own structured interviews with real people in the condition area, through licensed panels, at a volume no research team can staff. These are ingested as first-party signal and used to enrich thin traits and correct the ones public sources got wrong.
Panel integration gives access to verified, consented respondents with known demographics — including healthcare-specialist panels of screened patients, caregivers, nurses and physicians. Used to fill gaps where a population is under-represented online, most often older, rural and lower-income patients.
The same patient behaves differently in a clinic room, on a med-surg floor and on a discharge call. Every modeled patient carries a journey stage, and the simulation runs inside it.
A knee-replacement patient describes pain very differently on post-op day two than on a week-two follow-up call. Pinning the simulation to the setting is what makes the transcript usable.
Live deployments — actual audiences, with profile counts, signals and readiness as the platform reports them.
Every clinician has their own philosophy, bedside manner and workflow constraints. Populations are built from the communities where clinicians actually talk to each other, and every behavioral dimension is confidence-scored.
Ask an LLM to play a patient and it gives you the reasonable answer — that is what it was trained to do. SAPIENS audiences are learnt from the observed behavior of real patients and clinicians, so they carry the delay, distrust, cost-driven choices and messy self-reporting an LLM persona smooths away.
Accuracy is the % of opinions where the real opinion matches the generated one when a product is shown to a modeled user.
Benchmark developed with Berkeley AI Research (BAIR). Full methodology, per-model and per-domain results: SAPIENS Benchmarking Study.
When Vectorial showed the perimenopause audience simulations, it immediately made sense to us. The model captured behavioral traits and motivations consistent with what we see from real patients, which made the audience feel credible and specific.
Vectorial's value is that the personas are learnt from real people, not synthetic data — something no evaluation engine has been able to close the gap on for us in a meaningful way.
The chat simulations feel natural, representing real-life conversations between patients and nurses — and they are clinically accurate.